What Is Neora All About? Facts About This Rebranded Company

What Is Neora All About? Untold Facts About This Rebranded Company

This review of Neora was written on 25 July 2020. And yes, it’s during the COVID-19 pandemic.

  • All countries shut down.
  • Every people was forced to quarantine at home.
  • Experts said it might be the greatest depression ever.
  • Tens of thousands people lose their jobs.

Bad things are happening every single day in 2020, and everyone is living in panic.

But MLM companies are riding this wave to expand their businesses by encouraging their distributors to use the coronavirus to recruit new sellers.

MLMs are using the coronavirus to recruit new sellers
MLMs are using the coronavirus to recruit new sellers

My guess that’s why you’re here because you’ve been “hunt” by Neora distributor, and he/she might be your best friend or relative.

You want an honest answer that tells you what is Neora all about, and see if the opportunity is a great fit for you, am I right?

If so, you’re in the right place.

Hey, this is Zac Phua here, the owner of Life Goal Finisher. First of all, I must thank you for clicking on this page and read my review on the company.

Rest assured, I’m not an associate with Neora (and I never will), so I won’t pitch you to buy any products or even join the company.

I spent over 8 hours writing this review based on my research and information available on Google. So you don’t need to.

That said, any recommendation and conclusions are only opinions and may not apply to all persons or situations.

Without further ado, let’s get started!

Table of Contents

Company Overview

What Is Neora About - Neora Unbiased Review

Company Name: Neora (Formerly Nerium International)

Business Niche: Beauty MLM Company

Startup Cost: As low as $20 

Founder: Jeff Olson

Website: https://www.neora.com/

Direct Competitors: Nu SkinBeautycounterFarmasi


1) Low Startup Cost

1) Competitive Market
2) Heavy Emphasis on Recruitment
3) BBB And FTC Warnings

Overall SCAM Rating: 10/100 (Legit MLM)

Recommended: Not Really

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What Is Neora About?

Based in Addison, Texas, Neora is a Multi-Level Marketing (MLM) company that operates in the beauty niche, selling a wide range of anti-aging, skincare, personal care, and wellness products crafted from cutting-edge research and science. 

By 2018, the company had generated over $1.5 billion in cumulative sales revenue over their lifespan. 

They also successfully expanded its global reach with operations in numerous countries, including the United States, Canada, Mexico, South Korea, etc.

However, Neora doesn’t always have this name. Jeff Olson founded this company in 2011 as Nerium International and rebranded their name to Neora in February 2019.

The new business name means a new era or new energy and represents a more comprehensive direction the company is taking in its product offerings and global expansion.

Who Is Jeff Olson?

Founder of Neora (Nerium International) - Jeff Olson

When I first heard Jeff Olson is the CEO of Neora, I was quite surprised as I ever read his best-selling book before – The Slight Edge.

The Slight Edge is one of the best personal development books I have ever read. 

Jeff’s ultimate goal of this book is to help others reach greater levels of financial freedom and personal excellence by sharing his philosophy and principles he used to acquire success in life.

Going back to the main topic, Jeff Olson first joined the MLM industry back in 1988. 

He founded Nerium International, the predecessor of Neora, with a corporate staff of 13 people.

Within their first 4 years, they’ve accomplished an astounding 16,617 percent growth and ranked #12 on Inc. Top 500 America’s fastest-growing private companies in 2015.

So far so good, Jeff Olson has proven himself as a great leader and author who can impact the world.

Neora Product Line

When Neora first launched as Nerium International, there was only one product: Age-Defying Night Cream.

Age-Defying Night Cream
Age-Defying Night Cream

The product was made up of oleandrin derived from the oleander plant, a highly poisonous plant that has been used medicinally since ancient times.

Oleander plant

They claimed that the rebranding is mainly because of product growth. But from my perspective, it’s because of the controversial product ingredient.

After rebranding, the executives explained that they had expanded their product line, and the majority of their products no longer contained their namesake oleandrin.

Now, they’ve got a range of products, which have been given into 3 main categories, viz:

  • Skincare
  • Wellness
  • Haircare

As there’re too many products offered by Neora, I can’t list them out one by one here. You can always explore their product catalogs on their official website.

How To Join Neora & Make Money?

Getting started with an MLM program and make money can be as simple as the 3-step process below IF we don’t talk about the complex and confusing terms in the compensation plan.

How you can make money with MLM
As you might know, for some reason, most MLM compensation plans are extremely complicated, making it hard to understand than solving a Rubik’s cube blindfolded.
Without writing any further, let me explain how you can make money out of Neora through the 3-step process above.

1) Paying The Joining Fee

To be part of Neora, it only costs you $20 to sign up as their distributor (known as “Brand Partner” in Neora-term).

Additionally, you can add-on their product pack that ranges from $199~$1000, as shown in the figure below and provide savings up to 56% off retail.

Neora Product Packs Pricing
Neora Product Packs Pricing
The difference between the above packs is bundled Neora products.
Note that signing up with a Product Pack will trigger a direct and residual recruitment commission for the “Brand Partner” who recruits you.

2) Ways To Make Money

As I’ve mentioned earlier, the MLM compensation plan is sophisticated, and there’s no point for me to go into every precise detail of it as that’ll definitely bore you.

For your better understanding, I will only briefly explain the 6 main ways you can earn commissions out of Neora.

i) Retail Commissions

You can earn retail commission by marketing the products to retail customers. 

Retail commissions are paid out as the difference between the wholesale and retail cost of products ordered by retail customers.

ii) Personal Sales Commissions

Personal Sales Commissions is a bonus paid on monthly retail sales volume.

iii) First Order Bonus

When a Neora Brand Partner signs up a new preferred customer, they receive a 20% First Order Bonus on the first order placed.

iv) Recruitment Commissions

As the name said, you can earn the 20% recruitment commission when you manage to recruit a new “Brand Partner” with a Product Pack.

If you’re at a certain high rank on their MLM leaderboard, you’ll receive an additional 10% First Order Bonus.

v) Residual Commissions

Neora pays residual commissions via a unilevel compensation structure, as shown in the figure below.

Unilevel Compensation Structure
The figure only shown until the second level, but you can earn residual commissions from the sales and recruitments made by your downlines, up to 8 levels deep.
You can imagine how big is the number of downlines beneath you at the 8th level. If they are loyal, you’ll be able to make a good amount of passive income every month.
It sounds like a get-rich-quick scheme, but in reality, it seems like not many people are making some serious dough at Neora. 

vi) Other Bonuses & Incentives

You get extra bonuses and incentives when you hit certain goals in Neora.

I’ve just given you the overall picture. For more details about the Neora compensation plan, please watch the short video explanation below. I hope this helps.

3) Leveraging A Downline Team

Recruitment plays the most vital role in bringing you success in MLM business. So the last thing you should do is recruiting as many downlines as possible.

For sure, you can still make money by just selling stuff. 

But you’ve to understand that having loyal downlines who could help you branch out your circle and maximize your earning potential is the ideal way to succeed in MLM.

Neora has no different here…

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1) Low Startup Cost

Quite frankly, I struggled to see any values inside this company besides their affordable $20 startup cost…

Not sure about you. But to me, they are just another typical beauty MLM company that doesn’t have many unique selling points.


1) Competitive Market

As you might know, health & wellness or beauty & cosmetics niches are highly competitive in MLM.

Or I could say the market has been OVERSATURATED…

Neora direct competitors are consists of billion-dollar MLM “heavyweights” like:

Unless you’re a really determined person and an extrovert who loves to make new friends and face-to-face selling, Neora MLM opportunity might not be for you because it’s tough to make a stable income in such a competitive market.

Their income disclosure statement could easily prove this.

Neora Income Disclosure

For the sake of those who can’t easily read the fine print on the screenshot, let me list down all the 3 key points inside their income disclosure statement.

  • From February 2019 – January 2020, Neora had 39,985 Active US Brand Partners.
  • 30.6% of Active US Brand Partners earned cash commissions and 69.4% did not earn any cash commissions.
  • The average annual gross cash earnings of Active US Brand Partners was $1,054.

In other words:

Among those 39,985 Active US Brand Partners, there’re 12,235 of them earned commissions. 

The average annual income of Brand Partners who earned commissions was $1054, which is equivalent to $87.33/month only.

Well, this is great extra pocket money to pay off some of the monthly bills. But it’s definitely not a “freedom money” that enables you to quit your 9-5 day job for sure.

2) Heavy Emphasis on Recruitment

Like what I’ve explained earlier in the compensation plan, your main focus in Neora is recruiting.

You can barely earn enough money by just promoting their products. That means, if you don’t recruit, you’ll lose.

Don’t believe me? 

Don’t blame you. 

But I guess you might believe the official authorities‘ warnings on the company…

3) BBB And FTC Warnings

Neora is formerly Nerium International. You can already tell that. 

Since they established in 2011, they’re getting numerous complaints and lawsuits for alleging it to be designated as a Scam

Even after the rebranding, they aren’t able to free themselves from the legal issues yet.

In November 2019, FTC announced a lawsuit against Neora alleges the company is an illegal pyramid scheme.

FTC Sues Neora, formerly known as Nerium, Alleging it Operates as an Illegal Pyramid Scheme
FTC Sues Neora, formerly known as Nerium, Alleging it Operates as an Illegal Pyramid Scheme

Because of this Pyramid Scheme lawsuit, Better Business Bureau (BBB) has raised an alert for this business and revoked their BBB accreditation.

BBB revoked Neora accreditation.
BBB revoked Neora accreditation.

Ironically enough, Neora is not only accredited by BBB years ago but also get an “A+” rating. Now, it’s all gone…

Nerium (currently Neora) rated by BBB excellently before.
Nerium (currently Neora) rated by BBB excellently before.
No matter what, do you want to get involved in such a controversial business? I doubt it.
I’m sure you can see why I don’t recommend this business opportunity, right?

So, Is Neora A Scam?

Don’t you dare lie to me GIF

Now to the most crucial verdict: Is Neora A Scam?

To be honest with you, I don’t know.

Unlike other MLM companies I reviewed before, most of them have a great reputation in public, and they seldom get a severe lawsuit that alleged them a pyramid scheme. That’s why I can tell you they are legit MLMs.

As for Neora, I can’t make a definite judgment to claim that it’s a scam, but that doesn’t it’s legitimate either. 

They are getting so many pyramid scheme lawsuits that condemning them in emphasizing the recruitment of new members rather than product sales.

Many MLM companies operate in the grey area where it’s hard to determine if it’s a pyramid scheme.

Likewise, Neora’s income disclosure statement also showed you how meager their MLM program’s success rate is.

With all these in mind, I don’t think this is a business opportunity that you want to get into.

You Deserve A Better Opportunity

Kudos to you! You’ve just read 2200+ words and still counting. If you make it this far, I commend your commitment.

Meanwhile, I can also feel how serious you’re when it comes to finding a proper way to make money from home.

MLM is great. 

I am also not saying that people can’t make a decent living with MLM. But it often represents a tiny group of people who joined the program early.

That said, it’s challenging for people who’re BOPs (bottom-of-pyramid) to make some serious dough because they’re running out of people to “recruit”.

MLM Unilevel Compensation Structure

Instead, Affiliate Marketing is my top recommended business model for anyone to make money from home.

The reason is simple…

Advantage 1: No Recruitment Needed

  • You don’t need to “chase” after people and talk them into MLM opportunity where most people lose money.

Advantage 2: Freedom of Choice

  • You can promote any products you love and not be restricted only to promote the products from one MLM company.

Advantage 3: Low Startup Cost

  • Unlike MLM, where you’ll need to pay a pricy introductory fee to join, it takes little to no startup cost to kickstart your entrepreneurial journey in Affiliate Marketing.

You might think I’m biased, but I’m just telling the truths…

If you are sick and tired of MLM and “Biz Opp” Scams, click the “Learn More” button to discover my top recommended learning platform that can help you turn your passion into profits with Affiliate Marketing!

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Zac Phua

Zac Phua

Phua is an internet business enthusiast who loves to talk about online business ideas, affiliate marketing tools, tips, and other sources of income available on the internet. He launched lifegoalfinisher.com and use it as a resource center where he can share his thoughts and experiences to benefit any newbie who wants to learn more about internet marketing.

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12 thoughts on “What Is Neora All About? Untold Facts About This Rebranded Company”

  1. You are right when you said in your article that I’m here reading your article because I got the invitation to join Neora, but I would like to get more information about this business opportunity to be well informed.

    It is clear that 2020 has been a hard year for many and might be wanting to find a way to start a business home based and it looked like starting an business with this company could be a good idea, but after reading your review, it’s clear to me that working to sell their products, I might need to work hard to get a good number of sales just to make a few dollars from those sales and I might not make a full income.

    I will follow your recommendation and I would like to know more about affiliate marketing to know how it works and how I can create my own online business. Thanks so much for sharing valuable information. 

    1. Thanks for your comment, Alejandra.

      Indeed, MLM is also not my first choice when it comes to making money from home.

      It’s not because it’s illegal or not profitable, but because of all the restrictions and the expensive costs involved.

      Instead, Affiliate Marketing is my top recommended business model for anyone to make money online.

      I already stated the benefits of it clearly in the article.

      If you’re interested in getting started with Affiliate Marketing, I suggest you give Wealthy Affiliate a try.

      To me, they’re the best learning platform for affiliate marketing.

      I hope this helps, peace.

  2. Neora on the surface sounds as if it might be a way to make money. After doing more research, I find that the compensation plan is hard to maintain without acquiring a lot of debt and the person over you  makes the most money. Neora had to rename from Nerium due to some investigations from the FDA and the FTC, I would not want to be associated with a company that is either in trouble or may be on probation because of legal  issues.


    1. Thanks for your comment, Jerry. I totally agreed with what you’ve said.

      I am sure your comment will help other people to THINK TWICE before they join any MLM program out there.

  3. Covid-19 was a perfect time to put the head down, and work on an online project that I always wanted to do. You are so right. 

    And this is the right time to plant the seed of financial freedom. Find something you are truly passion about and start blogging.

    Neora sounds interesting. I’ll take what you said on board and try out this program.

    Thanks for the post!

  4. Thank you for being honest in your review of Neora and about MLM. Actually, people is easy to catch on this, they invest and some packages included to choose. There is a high competition for MLM health and beauty products, If you are not good in sales talk and convincing people then everything will stop. Its hard to convince people to buy products and promising that joining with them will double the investment.
    MLM is not kind of business I want endorsing limited products and pressuring people to join. Same as you, I find Affiliate Marketing as a good to start in Online business. No pressure and unlimited products you can sell.

    1. Thanks for your honest comment, Lyn.

      Indeed, affiliate marketing is also my first recommendation when it comes to making money online rather than MLM, I keep emphasizing it in my content just to make sure people don’t make the same mistake as I did in the past.

      I used to join an MLM company before but ended up losing thousands of dollars.

  5. Thanks for the riview. 

    I never liked MLM business model, whenever the dealers of MLM business get a chance they try to promote their company in a really bad way. Most of the time when I talk with any MLM guys they are either none stop talker or a demotivator of my current situation sumtimes both. Now I don’t give any chance to this business model, I simply walk away from them.

    In my oppenion, Affiliate marketing is a better business model. It’s the simplest and cost effective way of starting an online business.

    1. Thanks for your honest comment, Mohammad.

      Indeed, affiliate marketing is also my first recommendation when it comes to making money online rather than MLM, I keep emphasizing it in my content just to make sure people don’t make the same mistake as I did in the past.

      I used to join an MLM company before but ended up losing thousands of dollars.

  6. Thank you so much for sharing with us a wonderful and informative article. The main theme of this article is about Neora. It is truly incredible that you have illustrated this topic so well in your article. I have learned a lot by reading your article and gained a lot of knowledge about Beauty MLM Company. Of the points mentioned in your article, I like the Neora Product Line. Even though I joined this company with a certain amount of money, I am still earning income from here.
    The beauty products of this company are becoming more popular day by day and my commission is also increasing so I will tell everyone to join this kind of legitimate company to earn money.

    1. Thanks for your comment, my friend! It seems like Neora is a great fit for you, which is a good thing and you can proceed with that.

      However, I would never recommend an MLM opportunity for anyone because of their meager success rate.

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