White Hat SEO Tactics For Your Affiliate Marketing Business

White Hat SEO Tactics For Your Affiliate Marketing Business

Affiliate marketing has been one of the cost-effective ways to make money online. There’re many ways to do affiliate marketing, even without a website.

However, having your own website and leveraging content marketing is ideal for reaping this business model’s maximum benefits. 

That being said, content marketing depends hugely on SEO to drive consistent traffic. That’s why it’s important to get things right in the very beginning so that your effort will be not be wasted.

Before we get into the practical ways to “SEOing” your content step by step, let’s cover the basics first: What is SEO? And why do you need to implement it?

Table of Contents

What Is Search Engine Optimization (SEO)?

Here’s how Wikipedia defines SEO:
“the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to a web search engine users.”
In other words, SEO is a tactic that you can utilize to boost your web traffic for free by striving for your content’s first-page rankings.
If your content could be ranked on the first page of the search engines, it would naturally enhance the click-through-rate and get you more web visitors. In return, more affiliate sales will be generated as a result.

Why Do You Need To Implement SEO In Your Affiliate Marketing Business?

The reason for this is pretty straightforward. 

Seo is a traffic source with a very low burn rate, which means if it is treated seriously, it could be the cornerstone of achieving success for any website by bringing you tons of targeted web traffic at ZERO cost consistently. Like I said, more targeted traffic will generate more revenue.

This will reduce your reliance on paid ads and saves you loads of unnecessary marketing dollars.

Driving traffic with SEO has always been my top priority when I first started affiliate marketing, as I have no much startup budget. If you are like me, SEO will be your primary focus at the beginning of your affiliate marketing venture.

How SEO makes you money.
How SEO Brings You Free Traffic & Makes You Money.

Peek Over My Shoulder ➜ "SEOing" Your Content From Scratch

And now comes the most exciting part, I am going to show you the exact procedure of how I do on-page SEO for my content like you are reading right now.

But before I get into that, I’m going to assume 2 things:

  • You have chosen a niche for your affiliate marketing business.
  • You have found the suitable affiliate product(s) that you are going to promote.

If you already settled with these 2 things, that’s great, because it would be easier for you to follow along with the guide and implement what I am about to show you.

Or else, you might as well just stop reading now, and spend some time researching the niche that you are interested in and find the relevant affiliate offers before you come back to this article.

Step #1: Finding The Right Keywords

A keyword is a word or phrase that people enter in search engines to search for the things that they are looking for.

As compared to targeting competitive terms, you need to find less competitive long-tail keywords.

These keywords are more likely to be under-served, and our goal here is to utilize them for better rankings on the search engines, so people could find our content easier.

Meanwhile, often long-tail keywords are more specific, enabling you to fully understand the searchers’ pain point and provide information that they are looking for.

Jaaxy is the keyword research tool that I use the most. It gives me a lot of insightful data about the seed keyword I entered and other related search queries, as shown in the figure below.

Jaaxy Search Results
Jaaxy Search Results

Jaaxy is the most newbie-friendly keyword research tool I have ever used, and it saves a lot of my time by providing me numerous keyword ideas in a short period.

However, if you want some other options, feel free to check out the video below where one of the wealthiest affiliate marketer – Pat Flynn, will show you his top 5 preferred keyword research tools.

Once you have your own favorite keyword research tool, use it to find potential keywords to create content around, and we will be moving on to the next step – implementing white hat SEO tactics on your article.

Step #2: Understanding White Hat SEO Tactics

After you have collected a list of long-tail keywords that are related to your niche, you will need to create separate blog posts for each of them, instead of trying to target all of them in one single post. Meaning, targeting one keyword per blog post is enough.

Here’s a list of white hat SEO tactics that you can implement in your blog post.

White Hat SEO Tactics


➜ This is the URL of your blog post. Just include your targeted keyword, and keep it short and simple. 

Take this blog post as an example. Its permalink is https://lifegoalfinisher.com/seo-for-affiliate-marketing. The phrase “SEO for Affiliate Marketing” is my keyword.

Post Title

➜ Write a captivating title for your blog post, and naturally include your keyword into it.


➜ Include your keyword once in your sub-heading and your article content, respectively. 

Write the article like how you communicate with friends, focus on the readability, and the values you could provide to the readers. Avoid keyword stuffing!

Alt text

➜ Alt Text stands for alternative text or sometimes known as an alternative tag.

It refers to the phrase you use to describe an image’s appearance and function, enabling the search engines to better understand your content.

You should include alt text in every image, with at least one of them is encompassed your targeted keyword.

Featured Image

➜ The featured image acts like your blog post’s cover. For this, you can just copy and paste the post title as its alt text.

Internal Link

➜ As time goes on, you will have a considerable amount of blog posts on your site. 

At this point, you can link them with each other internally (must be relevant) to reduce your site’s bounce rate, and increase the session duration (the time people stay on your website).

External Link

➜ There should be at least one external link in your blog post that directs your visitors to another website. I suggest you set the external link to be opened in a new tab.

Embed Video

➜ Embed related YouTube videos in your blog post would increase the session duration. Make sure the video you embedded is relevant to your content.

Meta Title & Meta Description

➜ With SEO plugins (I use All-In-One SEO), you can easily optimize your meta titles and descriptions on your blog posts or other webpages.

Meta title refers to the title you want to display on the search engine results page. Again, you can copy and paste your post title as the meta title.

Whereas the meta description, it is the blog post abstract that you want to display on the search engines. You should include your targeted keyword in the abstract naturally, and add some curiosity into it to entice people to click into your blog post and read it.

Step #3: Copy My Content Creation Blueprint

Up to this point, what I have just explained might still sound vague to you. 

To make it as understandable as possible, I decided to put everything together and give you the exact procedure that I used to create high-ranking content from scratch.

  1. Find a good keyword with Jaaxy.
  2. Research and brainstorming the content ideas for the keyword.
  3. Write a compelling blog post around the selected keyword.
  4. As I am not a native English speaker, I use Grammarly to check my content’s spelling and grammar.
  5. While uploading the written blog post, I implemented all the white hat SEO tactics I mentioned in Step #2.
  6. As I am using Elementor to edit my blog post, I will check it is optimized for all three devices (laptop, tablet, and mobile phone) before I hit the “Publish” button.
  7. Reread the blog post and make the last checking.
  8. Publish the blog post!
  9. Head over to Google Search Console and request indexing for my blog post for faster ranking.
  10. Update my Jaaxy SiteRank to track the SEO performance of my latest content.

If you doubt this guide will work or not, here is the 6-months result that I obtained so far (screenshotted on 4 September 2020), as seen on my Google Search Console dashboard.

LifeGoalFinisher.com traffic gains in 6 months.
LifeGoalFinisher.com traffic gains in 6 months.

I believe as long as you follow the guide that I have just given to you, it just a matter of time for you to see some decent result.

“How long does it takes?” You may ask. 

Well, my answer to that is giving it 6~12 months while you SHOULD constantly creating content (at least 3 blog posts per week). 

Even if my traffic is continually growing, I am still publishing new content almost every day because I believe that the more effort I put into now, the more rewards I shall receive down the road.

Common Beginners' Mistakes

Mistake #1: Black Hat SEO

As its name implies, black hat SEO is unethical practices trying to go against search engines’ regulations to get better site rankings quickly. 

Some of the common ones encompassed keyword stuffing, cloaking, and getting highly-irrelevant backlinks from private link networks.

As you might already know, black hat SEO will never last long, and often the websites that implement such tactics will get penalized by the search engines badly.

If you want to have a long-term affiliate marketing business, you should never spend time thinking about getting fast ranking with black hat SEO, ever!

Mistake #2: Spamming Affiliate Links

What do you feel if a blog post spammed their affiliate links throughout the content, trying to sell you something without providing values and creating a solution?

I am pretty sure you will have a bad experience and close the tab immediately, am I right?

If so, why would you do the same thing to your readers? That makes total sense, right?

Remember, you are writing for human beings, not robots. Often the people who overuse their affiliate links do not rank well

Whenever you are creating the content, always put yourself in your readers’ shoes so that you could add significant values to them while making money by placing your affiliate links at the sweet spots.

Mistake #3: Too Impatient

Affiliate marketing is not a get-rich-quick scheme. You might hear of this countless times already. 

As I mentioned earlier, your affiliate marketing success will depend hugely on SEO, and SEO results WILL take 6~12 months to start getting traction.

Before that, you have to consistently create quality and unique content (i.e. create at least three 1000 words blog posts per week). 

Most beginners are surprised by the amount of work they are going to put into the business before getting any returns because they aren’t willing to pay the price or give up early. And then, they will keep looking for other “easy” ways to make quick bucks that don’t even exist.

In my opinion, this might be a piece of good news for you if you are someone who willing to do the hard works as it means that you have less competition.

Mistake #4: Too Many Inactive Plugin And Themes

Having too many inactive and plugins and themes will eventually eat up your WordPress disk space and slow down your site.

A website takes a long time to load will somehow affect their SEO rankings. 

The most accessible way to keep yourself away from that grey area is to delete the inactive and plugins and themes. 

Other than that, you can use free image optimization plugin like Kraken.ioOptimole, and TinyPNG (my personal favorite) to compress the images on your site much faster and decrease the disk space usage.

Mistake #5: Not Prioritize Mobile Optimization

Since Google is switching to mobile-first indexing years before, this major shift has killed off many websites that don’t prioritize mobile optimization.

Making sure that your website is mobile-friendly is essential to enhance your SEO and bringing in more traffic.

To prove my words, the screenshot below is my Google Analytics account, where it shows most of the traffic comes from mobile devices.

Most of the traffic comes from mobile devices.
Most of my website traffic comes from mobile devices.

Wrap Up

So there you have it, a thorough guide (or you call it a checklist) that show you how to do on-page SEO for your affiliate marketing business the right way.

Inevitably, SEO required many works and practices, but don’t underestimate its positive impact on your business over the long term. I promise the rewards are well worth it.

For sure, you can still leverage paid promotion to obtain traffic faster. But if you want to save unnecessary advertising fees and grow your affiliate site steadily, nothing beats SEO.

I hope you can get massive values from my article. And before I stop writing, allow me to put a little ad break here:

If you want advanced training that guides you through building an SEO-driven affiliate marketing business from scratch, feel free to check out my Top recommended online community where you can get all the needed support and training programs. 

Thanks for your reading, and I will be forever grateful for that. Again, I hope that I have done a perfect job providing the solution you are looking for in this 2300+ words article. Peace.✌️

No BS Affiliate Marketing Training That Guides Me To Earn My First $1000 Online

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Zac Phua

Zac Phua

Phua is an internet business enthusiast who loves to talk about online business ideas, affiliate marketing tools, tips, and other sources of income available on the internet. He launched lifegoalfinisher.com and use it as a resource center where he can share his thoughts and experiences to benefit any newbie who wants to learn more about internet marketing.

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9 thoughts on “White Hat SEO Tactics For Your Affiliate Marketing Business”

  1. Hello Zac, I am really happy to hear about search engine optimisation and it means a lot to me being a newbie in business and I am looking for means to get better and grow my business. As an affiliate marketer, I still would love to know more just like I’ve learned from this article. Thanks for sharing 

  2. This a good one to see you talk about how to do SEO for affiliate marketing. I think you have written this very well because one of the most important things for anyone who is ainto affiliate marketing is that they should be able to have some good traffic and the way to do that is to be able to match the keywords for the search engines. I enjoyed reading this and I’d use it for my own website too.

  3. Hello there! this is an amazing review you have got here. I totally agree and appreciate everything you have said here. In my opinion, it all depends on the types of Affiliates you work with and the overall volume of traffic they drive compared to your own site traffic, it can help or hurt your SEO.


  4. I want to commend and appreciate the effort put into creating a webssite like this as well as this content in particular. It has always been a challenge when we don’t know how to really handle optimize our websites when trying to do affiliate marketing. I would like to add that in addition to all what is stated here, one also ensures to be passionate about what he is doing.

  5. Thank you so much for sharing us an interesting and informative article. The main theme of this article is about White Hat SEO Tactics. I have learned a lot by reading your article and gained a lot of cognition about it. Of the points mentioned in your article, I like Copy My Content Creation Blueprint. I also have my own affiliate website from which I am earning monthly. And it has been possible to follow the blueprint shown by you.
    Finally, I enjoyed reading your article and so I’d like to share your article in my Facebook group if you allow me.

    1. You are more than welcome, my friend! It’s great if you can help me to spread the words by sharing my article in your FB group.

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