Is Digital Genius Lab A SCAM? Ponzi Scheme In Disguise Spotted!

Is Digital Genius Lab A SCAM? Ponzi Scheme In Disguise Spotted!

“What is Digital Genius Lab?”

“Is Digital Genius Lab A Scam?”

“Does the training really sounds that great?”

These might be the doubts that you have on Digital Genius Lab – A learning platform that teaches you how to make money with Affiliate Marketing. And you’re looking for the answers to these questions, am I right?

Hey, this is Zac here, the owner of Life Goal Finisher. No matter what reason that brings you here, I must thank you for clicking this page and reading my review on the company.

That’s the exact way to avoid potential scams and find a legitimate way to make money online.

But, if you’re already joined their service. Then, I think you’ll need my honest review of Digital Genius Lab, and consider whether you should continue their service or quit ASAP, and find other trustworthy option.

Without further ado, let’s get started!

Table of Contents

Company Overview

Is Digital Genius Lab A SCAM - Logo of Digital Genius Lab

Company Name: Digital Genius Lab

Niche: Affiliate Marketing Program That Asks You To Join Their MLM Program

Joining Fees: $99/month & Tons of upsells

Founder(s): Chris Baden And Sean Malone

Founded In: November 2017


Summary: Everything seems great on the surface for Digital Genius Lab, but what DGL doesn’t tell you is that their program is tied to an MLM program of Enagic – a network marketing company that sells water filters.

With all this in mind, I suspect that the founders are using the program to make the members join their MLM networks indirectly, and help them sell the water filters for them.

There’re many other red flags on this company. Keep reading to learn more.

Overall SCAM Rating: 70/100 (Risky)

Recommended: No

The Better Option: Learn how to make money online for FREE and turn your passion into profits. Click the button below to uncover my top recommended training.

What Is Digital Genius Lab (DGL)?

Based in Henderson, Nevada, Digital Genius Lab claims themselves as a leading Affiliate Marketing learning platform that provides you all the necessary training, tools, and support needed for you to make money online.

Well, I’m not too sure if they’re what as they told.

On top of that, they also claimed that they’ve created a “Done For You System,” and it’s all you need to start making your first dollar on the internet.

Their training focuses on guiding you to master Facebook Advertising and closing high-ticket sales with their automated system.

Their business operation is pretty similar to programs like Profit Point Autonomy, and Digital Income System that exaggerate about how easy it is to make money online with their automated system. 

But DGL is “the next level” of these both platforms. 

Why? Because what they don’t tell you is that they’ve tied their program to a Multi-Level Marketing (MLM) company named Enagic that sells water filters. 

That means you’ll become their downline and helped them sell the weird water filters once you signed up their course.

Are you confused? No Worries. To give you more precise insights on how their business operation works, I’ve prepared an infographic that shows you the whole process…

How Does Digital Genius Lab Work?

  1. First, you join their course.
  2. You watch their FB ads video training.
  3. Soon, you’ll get bombarded by their MLM upsell offers.
  4. You follow the guide to set up your sales funnel, and FB campaigns.
  5. Your FB ads drive traffic to the sales funnel.
  6. Everything is automated. They’ll help you do all the hard works from follow-up with your referrals to closing them (make sales).

At this point, you might notice that Digital Genius Lab is nothing but a sales funnel that you can leverage to promote 2 main products:

  • Digital Genius Lab membership: Costs $99/month or $997/year. You’ll get a 30% commission whenever you make sales.
  • Enagic Water Filters.

Affiliate marketing is a proven way to make money online, and that’s how I make money online.

Well, I think it’s safe to say that what DGL offered is not a proper affiliate marketing training at all. 

They’re just teaching you how to promote their course and join their MLM network to help them sell the water filters indirectly.

How unethical and shady is that?

Here’s the screenshot of a relevant comment I obtained from BBB to prove my words.

Customer complains about the Digital Genius Lab's inappropriate business operation.

Are you tired of MLM & Internet Scams? Why not learn to start your own business instead?

This is a FREE training. No credit card info needed.

What's Included Inside DGL?

Digital Genius Lab’s has 2 training modules, viz:

1. 5 Basic Training Modules

These five training modules are included in the $99/month fee.

They will guide you to build your sales page from scratch, drive traffic with FB ads, and make money from their affiliate program.

Although they make it sound like a legit affiliate marketing training, it’s much more like a thorough FB ads training.

This is also why I think that DGL training is not worth your money, as you’ll end up buying into a program that has nothing to do with affiliate marketing.

2. Triple Pack Fast Track Training (Upsell)

This is the first upsell you’ll be getting (Yup, you might be getting more upsells later), and the most expensive one, if not mistaken, which is priced around $297.

They’ll pitch you to sign up for this program to get more advanced training and get access to their mastermind group.

Customer Feedback on Digital Genius Lab

Besides their Better Business Bureau (BBB) profile, there are no customer reviews on the company available on the major reviewing sites like Trustpilot, Consumer Affairs, and Sitejabber.

Here’s the screenshot of their BBB profile.

Digital Genius Lab's Better Business Bureau profile
At the time of writing this article, they’re receiving 90 customer reviews on BBB, and obtained 5 out the 5-star rating, which is excellent on the surface.
But when I dig into these reviews, I start to suspect the authenticity of the star-rating. 
I’ve noticed that most of the reviews are commented by those members who’re “singing the praises” and hoping to sell the product to you, just like the short video below…

5 Reasons Why I Don't Recommend DGL

1. Multiple Upsells

First of all, they don’t really teach you affiliate marketing because the entire course is talking about how they want you to use FB ads to promote their products.

$99/month for a Facebook Ads course might be a reasonable price for some people, but what’s awaiting you ahead is a bunch of expensive upsells.

This is still not including the costs of FB ads you might spend on promoting the products, which is another hundreds of dollars (or even more) monthly expenditures. And there’s no guarantee you’ll get ideal returns.

2. They Don’t Teach SEO

Digital Genius Lab only focuses on Facebook Ads instead of using Search Engine Optimization (SEO) to drive traffic.

If you don’t know what Search Engine Optimization (SEO) is, it’s a most underrated way that can help you to drive traffic to your website FOR FREE.

It’s underrated because it could take up to 2 years for you to see decent results, and most people are impatient. As the saying goes: Great Thing Takes Time.

In my opinion, SEO should be the foundation of your affiliate marketing business instead of paid traffic, especially if you’re running on a tight budget in the very beginning.

Or else, you need to invest tons of money in paid traffic, if adding up all the ads cost with the membership cost, and other fees you spend within Digital Genius Lab, the total annual expenditure could easily go up to thousands of US dollars.

Here’s a comment from a former member saying that if you don’t have enough startup cost (at least $10k), it’s hard for you to reap the program’s maximum benefits.

Customer lost money after joining the program.

3. Your “Coach” Is Not Here To Help You

In most cases, you’ll get quite excellent support provided by the owner of the course you bought online.

But Digital Genius Lab is quite different. You’ll be assigned with a coach once you enter their member’s area.

All seems good at first, but when time goes by, you’ll realize that your so-called “coach” is just a salesperson who only sends you the annoying upselling messages, instead of providing values or assisting you through the journey.

4. Ponzi Scheme In Disguise?

Do you know what are the signs of a pyramid scheme? Well, let me list them out below.

Signs of a pyramid scheme:

  • No real products/services.
  • The only way for someone to make money is by recruiting more new members.

While Digital Genius Pyramid has real services, I can’t call them a 100% pyramid scheme, but a pyramid scheme in disguise.

The only way for you to make money is to recruit more new members and promote their MLM products (water filters), which only make their founders rich.

In other words, you’re joining an MLM company if you decided to give their training a try. I know, it’s a shady and ugly truth, Yiek!

5. They Give A Bad Name To The Entire Affiliate Marketing Industry

To be honest, I think this is the kind of course that gives affiliate marketing and the entire online business industry a bad name.

Like I said earlier, affiliate marketing is a great way to make money online only if you do it in the right way. And it’s definitely not a “get-rich-quick” scheme, for sure.

To reap the maximum benefits in this industry, you’ve to be willing to put in the work. Nothing great comes easy.

What Do I Like About Digital Genius Lab?

I’ve to admit that they’ve got a decent Facebook ads training

Learning this skill might give you a lot of benefits in the future as you might know how important digital marketing is in growing your business in today’s world.

Other than that, I don’t think there’s anything great about the company that worth mentioning.

So, Is Digital Genius Lab A SCAM?

Yes and No? It depends on how you define a scam. 

To me, I would avoid this kind of platform since it’s quite similar to Digital Income System and Profit Point Autonomy, which all of them are potential scams that try to fraud your hard-earned money!

After you completed the course, you might still have no idea how to apply the knowledge and skills that you’ve learned to turn your passion into a real online business.

On top of that, they’re the kind of platforms that try to “brainwash” you to recruit more people into their platform and making themselves rich.

I think that’s more than enough reasons for you to stay away from Digital Genius Lab.

You Deserve A Better Opportunity

Kudos to you! You’ve just read 1800+ words and still counting. If you make it this far, I commend your commitment.

Meanwhile, I can also feel how serious you’re when it comes to finding a proper way to make money from home.

As you might know, MLM is a flawed business model.
For sure, there’re still people who make a good amount of money with MLM. But it often represents a tiny group of people who joined the program early.
That said, it’s challenging for people who’re BOPs (bottom-of-pyramid) to make some serious dough because they’re running out of people to “recruit”.
MLM Unilevel Compensation Structure

Affiliate Marketing is a PROVEN way to make money online.

And it’s still my top recommended business model for anyone to make money from home.

However, I don’t think Digital Genius Lab is a great place to hone this high-income skill because it’s tied to MLM.

If you are sick and tired of MLM and “Biz Opp” Scams, click the “Learn More” button to discover my top recommended learning platform that can help you turn your passion into profits with Affiliate Marketing!

No BS Affiliate Marketing Training That Guides Me To Earn My First $1000 Online

Free To Get Started. No Commitment, No Risk, and No Credit Card Required

Zac Phua

Zac Phua

Phua is an internet business enthusiast who loves to talk about online business ideas, affiliate marketing tools, tips, and other sources of income available on the internet. He launched and use it as a resource center where he can share his thoughts and experiences to benefit any newbie who wants to learn more about internet marketing.

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6 thoughts on “Is Digital Genius Lab A SCAM? Ponzi Scheme In Disguise Spotted!”

  1. Wow! – This is the first word that came out of my mouth when I’m reading your article. This is by far one of the most detailed review format and article, as you have broken down so many points for us to consider. I also value your honesty in the article, and through your writing, I can see that you have a great knowledge in this program. I also love how you have included a video to support the positive feedback of the DGL program. But I love even more, is how you have written down every detail on why this may not be the suitable program, as these are the pointers that will further help us to understand more of this program before jumping into it in full speed. A very good job done! Keep it up.

  2. I do not care and I do not want to know if it is a scam because I will not fall for it. What I do know is that I hate ponzi schemes passionately and they are often associated with scam. I have lost money to ponzi schemes before therefore I do not wish to wait to find out if it is scam or not. This article is insightful enough for for interested and intending investors to read and know what they are doing before putting their money into this scheme. Thanks for the information. 

  3. Thank you Zac,

    What a lot of insightful information that you have put into this article and such a depth and detail. At one point I was really confused but with your simple infographic it became clear. I never realised that there was such a thing as disguising an affiliate business in theory as an undercover MLM product which is really awful. I found it incredible also that there is such a lack of training other than Facebook Ads which I suppose that for this type of business is a priority.

    I hope a lot of people read this article so they do not fall into this trap. I am so pleased that I have found Wealthy Affiliate as the training in here is so in depth with so many people around to help too.

    1. You are welcome, Imelda. I am happy to hear that you can get values from my article.

      Indeed, Wealthy Affiliate is my top recommendation for every beginner who wants to learn affiliate marketing.

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